The Challenge

GENERATING QUALIFIED LEADS FOR SOTHEBY’S INTERNATIONAL REALTY

To develop a multi-language, multi country lead generation campaign aimed at a specific target audience in the luxury market. Raising awareness of its product offering amongst its target audience and generate qualified leads.

The Solution

WE TALK YOUR LANGUAGE.

Significance of content and speed of understanding are key elements in a successful paid social campaign, after extensive discovery with regional sales teams and working with our partners in the translation sector we developed a series of lead generation campaigns in multiple languages.

RELEVANCY WINS THE DAY.

Targeting our audiences based on culturally and demographically appropriate interests, alongside valuable credit data and quality web traffic drawn from simultaneously ran advertising campaigns increased the relevancy of this campaign and allowed us to talk to the right people.

A/B TESTING FOR THE FINEST RESULTS.

By running A/B tests on specific elements within all advertising campaigns (copy, image content, video content and call-to-action buttons) combined with daily campaign optimisations, we ensure that all target groups – in all languages and countries – are served with the most relevant and best performing content.

The Effects

THE LANGUAGE OF LEADS.

A combination of precise targeting and the right language helped Sotheby’s boost its monthly volume of leads by a 100%. Its campaign achieved:

• 50% REDUCTION IN COST PER LEAD
• 100% MONTHLY INCREASE IN LEADS
• 100% BOOST IN CLICK THROUGH RATES