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How to Use Organic Social Media for your Start-up Business

Social media has become one of the most effective tools for marketing your business. It is evidently very powerful and proven to be useful and inexpensive when used organically. However, it can feel very overwhelming for start-up businesses to use social media at first, especially with no knowledge of how to attract followers and customers. ...

How to Use Organic Social Media for your Start-up Business

The Importance of Mobile and Responsive Web Design

Did you know that in 2019, approximately 52% of users worldwide use a mobile device for internet browsing? This is in comparison with desktop browsing at 45% and tablet browsing at 4%. Although just over half of the population leaning towards mobile devices may not seem very drastic, this figure compares with one of 2015, ...

The Importance of Mobile and Responsive Web Design

The Rise of Social Media "Stories"

When were stories created?

 

It all started back in 2013 with the rise of Snapchat, which is now one of the most popular social media platforms in the world. Snapchat created a unique “story” feature that everyone could see, but only for a short period of time: the post would disappear after 24 hours. ...

The Rise of Social Media "Stories"

The End of Schema Ratings Spam in Google SERPs

When Google announced that the new SERP snippets were to be customisable for various search results, this particularly excited SEO professionals, as this allowed space for enhancing your website results with schema, microformats, or the Google Search Console markup tool.

 

Most likely, the most used schema code was for enhancing products and services with ...

The End of Schema Ratings Spam in Google SERPs

Is Facebook Dead?

Everyone knows Facebook as a fun website where you can catch up with friends and share photos and posts to the world. It started as the original place to make friends. Nowadays, some people say that it has become almost a clickbait with its multitude of paid articles and advertisements.

So, the question is: is ...

Is Facebook Dead?

What are the MC, YMYL, E-A-T acronyms used in SEO?

You may have heard about these terms if you have been involved in SEO for the past few years, and they have recently been included in the maintenance of Google's quality standards. But what do they stand for, and what purpose do they serve?

 

What is "MC"?

This stands for Main Content, the unique information ...

What are the MC, YMYL, E-A-T acronyms used in SEO?

Organic Marketing for Dummies

What is organic marketing and why is it so important in the digital world?

Organic marketing is one of the best and most effective ways to build your company’s brand awareness and audience. In addition, it is super inexpensive, even free, so if you are starting a new business, organic marketing will be a great ...

Organic Marketing for Dummies

5 Ways to Optimise your SEO Strategy

Whether you are starting a new business or you are already part of an established business but need more traffic, one of the most effective ways to achieve this is through search engine optimisation (SEO). Are you confused as to why your website traffic is low, has a high bounce rate or isn’t ranking highly in ...

5 Ways to Optimise your SEO Strategy

Social Media in Business

Social media is a massive part of marketing. In the modern industry, is very important for businesses to use social media. It not only spreads their message to improve brand awareness but also brings people together for interaction. Social media is effective for both B2B and B2C campaigns to attract customers and business services alike. ...

Social Media in Business

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