The representation of information in the form of a chart, diagram or map is known as Data Visualisation. It is a form of visual communication that makes complex data easier to understand. Data visualisation tools highlight trends and patterns in data for businesses, in order to make changes.
For many people, reading data and figures through visual aspects is more interesting. Identifying trends or certain numbers can be difficult from a busy black and white spreadsheet. As digital marketers, we have experienced it before! Data visualisation tools such as Tableau organise company data into charts, graphs and tables to make data and reporting more bearable. Heatmaps fall into this category as well as SEO, with the aim of understanding user behaviour. Once you make improvements to webpages, the technical and design faults will decrease. This will hopefully result a higher conversion rate!
Get in touch if you want to hand over the responsibility of your business data and reporting services! You won't be sorry.