Wondering how to create and share custom reports in Google Analytics?
Look no further - Assemble are a tech-savvy agency with experience (and enthusiasm) for all data platforms! Google Analytics allows you to build and customise your own reports, arranging your data so that it is easy for you to understand. However, there are also templates available. This is useful as it gives us inspiration to customise our own reports even further.
You can separate each different service, for example PPC, SEO and social media custom reports. Within these, it also gives the option of separating devices. All marketers know that there is a large difference between mobile and desktop performance. We can include custom events that are monitored on the website, including session duration and button clicks. Search engine optimisation (SEO) is revelant to this topic, as well as content. If your website takes a long time to load, the bounce rate will be high. In a similar manner, if the content is dull and clichéd, the bounce rate will be equally high.
We can use this data from custom reporting to focus on website aspects that need to improve. Then, we make the changes. Data reporting leads to a lot of other services that we offer, including content, conversion optimisation and SEO!