Google Shopping Ads
A form of Product Listing Ads (PLAs) is Google Shopping Ads. This is an advertising channel that helps e-commerce businesses to drive more sales and leads through their own websites. Using Google Shopping Ads, you can list your products at the very top of the search results page, above organic results. Product ads include visuals and details about prices, reviews and promotions. This promotes engagement with the audience. These advertisements differ to organic search results, which use target keywords to rank highly on Google.
Assemble can show you how to set up a Google Shopping campaign. In recent years, it has become much more competitive, meaning that the overall cost-per-click (CPC) and spend has risen. This can worry e-commerce companies about the future of marketing. However, we know how to optimise Google Shopping Ads campaigns.
Firstly, the most important aspect to improve is your product feed. Your content needs to stay relevant and attractive to the target audience, in order to gain visability. This includes high-quality descriptions, images and titles. Secondly, you need to set aside audiences or searches that will not win attention or profit for the business. Thirdly, we take advantage of bidding strategies. Automated bidding allows Google to monitor trends in your adverts and chooses to invest in only the best, so you take advantage of every penny invested. We make sure that your money does not go to waste.
Google Shopping Ads can seem difficult to get started with, so don't bother - let us do it instead! Get in touch to find out how we can use the platform for your business.