Crawl Budget Optimisation
Crawl budget optimisation is a somewhat overlooked concept in the world of SEO. Crawl budget is the number of times a search engine spider finds your website over a period of time. Therefore, it can be beneficial for SEO purposes, as we want search engines such as Google and Bing to come across as many of your website pages as possible. If you optimise your crawl budget to be larger and better, the results will happen faster.
Google Search Console and Bing Webmaster Tools perform the same actions to produce results. It can be very difficult to interpret data, but we have plenty of experience. Both platforms give a general overview of the data, and we can choose to breakdown specific pages. This is based on the aims and objectives of your business. Google mainly takes into account the popularity of a page, and which have gone stale. The more often we update page content, the more often it will be crawled by search engines. This is helpful for us to know!
Beat the competition with us by getting in touch! We make sure your crawl budget SEO strategy is fully optimised for an advantage over other websites.