Website migration is a term to describe when a website undergoes significant changes that can affect how it performs on search engine results. These changes usually include structure, content, user experience and design. Moving content across to another CMS or domain can be problematic if you do not take into consideration your SEO strategies. Therefore, it is essential to create a website content migration plan.
At Assemble, we advise our clients about their website content. Based on user behaviour, we decide what can be removed and what can be transferred. It can be difficult to know how to migrate a website from one server to another. Luckily, there are plenty of tools available to help. For us, Hubspot's website migration tool is one of the most simple and easy to use. It provides us with a set of page and system templates in order to match your current website design as closely as possible. There is also a technical consultant that helps to guide us through the process.
We can show you how to migrate your website to Wordpress, how to migrate Wordpress websites to AWS and how to implement HTTPS. You name it, we explain it! It will sound a lot less complex with a team of expert SEO specialists at hand.