What is Influencer Marketing?
It is a branch of promotional marketing that pays attention to targeting a key industry. This allows businesses to spread brand messages and products to a niche market of consumers. This can be done through celebrities or influential figures on social media. Influencer marketing gives brands the potential to combine their sales, PR and digital marketing strategies.
We help businesses to maximise their profits and become leading companies in this fairly new segment. This strategy mainly revolves around social media. Influencer marketing platforms include Facebook, Twitter and Instagram. For B2B influencer marketing, LinkedIn is a very useful tool. Using this, we can connect your brand with businesses across the world. We measure influencer success by cost-per-engagement (CPE). We aim to decrease this figure and increase the number of interactions each day.
If you are looking for an influencer marketing agency in London, do not hesitate to contact us! We can discuss your questions about influencer strategy in further detail.