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Evezy

Devising a robust pay-per-click strategy which resulted in a 703% return on investment.

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Objectives

  • Launch a new and innovative breed of electric car ownership in the UK.
  • Establish brand awareness amongst the target audience through both Paid Search and organic SEO strategies.
  • Drive applicant numbers with challenging targets set for both objectives.
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Strategy

  • We initiated an extensive pre-campaign discovery phase to analyse the market, revealing SEO techniques and keywords that would underpin targeting and delivery.
  • Focusing on ad copy, matching our message with keywords to win the bid auction and mirroring these to Evezy's landing pages.
  • Using search query reports and negative keywords to effectively optimise the budget.

The Results

Return on Investment

We achieved a grand ROI of 703%.

Web Traffic

We drove total website traffic from relevant keywords up by 500%.

Brand Awareness

Using the Nielsen scale, we measured a 10 point rise in brand awareness amongst the target audience.

"Working with Assemble helped us unlock the potential we knew our business had by connecting us with our customers."

Rob Jolly CEO