Objectives

• Launch a new and innovative breed of electric car ownership in the UK.
• Establish brand awareness amongst the target audience through both Paid Search and organic SEO strategies.
• Drive applicant numbers with challenging targets set for both objectives.

Strategy

• We initiated an extensive pre-campaign discovery phase to analyse the market, revealing SEO techniques and keywords that would underpin targeting and delivery.
• Focusing on ad copy, matching our message with keywords to win the bid auction and mirroring these to Evezy's landing pages.
• Using search query reports and negative keywords to effectively optimise the budget.

The Results

Return on Investment

We achieved a grand ROI of 703%.

Web Traffic

We drove total website traffic from relevant keywords up by 500%.

Brand Awareness

Using the Nielsen scale, we measured a 10 point rise in brand awareness amongst the target audience.