Devising a robust pay-per-click strategy which resulted in a 703% return on investment.
- Launch a new and innovative breed of electric car ownership in the UK.
- Establish brand awareness amongst the target audience through both Paid Search and organic SEO strategies.
- Drive applicant numbers with challenging targets set for both objectives.
- We initiated an extensive pre-campaign discovery phase to analyse the market, revealing SEO techniques and keywords that would underpin targeting and delivery.
- Focusing on ad copy, matching our message with keywords to win the bid auction and mirroring these to Evezy's landing pages.
- Using search query reports and negative keywords to effectively optimise the budget.
Return on Investment
We achieved a grand ROI of 703%.
We drove total website traffic from relevant keywords up by 500%.
Using the Nielsen scale, we measured a 10 point rise in brand awareness amongst the target audience.
"Working with Assemble helped us unlock the potential we knew our business had by connecting us with our customers."