Magical Lantern Festival
How to take an idea and turn it into thousands of festival-goers nationwide, using paid social strategies to reach out to the target audience.
- Connect with the target audience of children and families across the UK.
- Create eye-catching event pages online that generate interest and conversions from customers.
- Drive ticket sales online with high-quality inbound traffic.
- Build the brand's profile on social media platforms in the long-term.
- Research and discovery to gain a solid orientation within the marketplace.
- Benchmarking our work against competitors to drive progress and performance.
- Intelligent targeting across multiple social media platforms and data sets, including Facebook, Twitter and Instagram.
- Taking influence from raditional advertising platforms, including TV Adverts and poster campaigns.
- Using conversion-optimised adverts and AB testing on ad copy to drive down the cost-per-click rate.
We developed a powerful 1500% Return-On-Ad Spend.
250,000 Tickets Sold
We launched nationwide the following year selling 1/4 million tickets, increasing conversion rate by 10x nationwide and maintaining a low CPC rate.
5 festivals UK wide
We provided the foundation for festival growth across the UK, moving from 1 festival in our first year to 5 festivals in our third year.
"Assemble provided an excellent service and foundation for our festival to achieve incredible growth and become the UK's leading lantern festival."