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Magical Lantern Festival

How to take an idea and turn it into thousands of festival-goers nationwide, using paid social strategies to reach out to the target audience.

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Objectives

  • Connect with the target audience of children and families across the UK.
  • Create eye-catching event pages online that generate interest and conversions from customers.
  • Drive ticket sales online with high-quality inbound traffic.
  • Build the brand's profile on social media platforms in the long-term.
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Strategy

  • Research and discovery to gain a solid orientation within the marketplace.
  • Benchmarking our work against competitors to drive progress and performance.
  • Intelligent targeting across multiple social media platforms and data sets, including Facebook, Twitter and Instagram.
  • Taking influence from raditional advertising platforms, including TV Adverts and poster campaigns.
  • Using conversion-optimised adverts and AB testing on ad copy to drive down the cost-per-click rate.

The Results

ROAS

We developed a powerful 1500% Return-On-Ad Spend.

250,000 Tickets Sold

We launched nationwide the following year selling 1/4 million tickets, increasing conversion rate by 10x nationwide and maintaining a low CPC rate.

5 festivals UK wide

We provided the foundation for festival growth across the UK, moving from 1 festival in our first year to 5 festivals in our third year.

"Assemble provided an excellent service and foundation for our festival to achieve incredible growth and become the UK's leading lantern festival."

David Lee - CEO