Taking advantage of email marketing, using useful, interesting and non-invasive strategies to promote a small local business.
- To drastically improve email open and click-through-rates.
- Increase the number of conversions on the website, including bookings and page interactions.
- Build brand awareness and loyalty through personalised email contact.
- Using data analytics platforms to understand the target audience's past behaviour and engagement with emails.
- Creating email workflows in a personal and specialised manner.
- Focusing on subject lines, improving the UX design and exploring relevant content to appeal more to the target audience and improve performance.
Open rate increased from 7% to 45%, above competitive industry benchmarks.
Achieved thousands of website conversions and online interactions.
CTR soared up to 10% from a previous 1-2%.