Steinway & Sons

The Challenge

Steinway Spirio micro site.

Create a web presence for the new Steinway Spirio in order to boost traffic and identify leads.

The Solution

Informed design.

We created an online presence for The Spirio which would represent an immersive experience, demonstrating workmanship, technology and elegance while still working hard to generate leads.

We created three designs for the Steinway Spirio microsite, serving the different versions equally to our visitors to determine which layouts, CTAs and content performed best. Performance was based on the time spent on the page along with the leads the page generated.

The Effects

Steinway Spirio

Developing a bespoke website that mirrors the visual and audio experience of a Spirio. Being informed by visitors to optimise the journey and ensuring the design is elegant but functionally performs.