Did you know that in 2019, approximately 52% of users worldwide use a mobile device for internet browsing? This is in comparison with desktop browsing at 45% and tablet browsing at 4%. Although just over half of the population leaning towards mobile devices may not seem very drastic, this figure compares with one of 2015, ...

When were stories created?

It all started back in 2013 with the rise of Snapchat, which is now one of the most popular social media platforms in the world. Snapchat created a unique “story” feature that everyone could see, but only for a short period of time: the post would disappear after 24 hours. ...

When Google announced that the new SERP snippets were to be customisable for various search results, this particularly excited SEO professionals, as this allowed space for enhancing your website results with schema, microformats, or the Google Search Console markup tool.

Most likely, the most used schema code was for enhancing products and services with ...

Everyone knows Facebook as a fun website where you can catch up with friends and share photos and posts to the world. It started as the original place to make friends. Nowadays, some people say that it has become almost a clickbait with its multitude of paid articles and advertisements.

So, the question is: is ...

You may have heard about these terms if you have been involved in SEO for the past few years, and they have recently been included in the maintenance of Google's quality standards. But what do they stand for, and what purpose do they serve?

What is "MC"?

This stands for Main Content, the unique information ...

What is organic marketing and why is it so important in the digital world?

Organic marketing is one of the best and most effective ways to build your company’s brand awareness and audience. In addition, it is super inexpensive, even free, so if you are starting a new business, organic marketing will be a great ...

It has been recently announced by Google that after 14 years of being used, the “nofollow” attribute has some updates.

The "nofollow" attribute was originally used to suggest to the spiders that the link should not be used as a recommendation or ranking signal for various reasons. Here are two of the most frequent situations that ...

Whether you are starting a new business or you are already part of an established business but need more traffic, one of the most effective ways to achieve this is through search engine optimisation (SEO). Are you confused as to why your website traffic is low, has a high bounce rate or isn’t ranking highly in ...

Social media is a massive part of marketing. In the modern industry, is very important for businesses to use social media. It not only spreads their message to improve brand awareness but also brings people together for interaction. Social media is effective for both B2B and B2C campaigns to attract customers and business services alike. ...

The world of digital marketing is always changing. Strategies, content, algorithms, you name it. But it has particularly changed in the last few years, due to the abandonment of laptops and desktops in favour of more mobile devices (literally!). Mobile phones and tablets are now our preferred method of communication, and subsequently, advertising follows.

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