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Steinway & Sons

Developing a top-quality website design, as well as paid search, social and SEO campaigns to drive lead quality within the luxury market.

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Objectives

  • Improve effectiveness of website performance, SEO and online adverts.
  • Take full control over their digital infrastructure to enable data results to be freely implemented.
  • Drive down cost-per-lead and improve the quality of leads.
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Strategy

  • Designed a new front-end and back-end to assist with Steinway's specific business needs.
  • Developed a complementary campaign with paid search, paid social and SEO techniques, all focused on a Lead Generation outcome.
  • Analysed and integrated data from complex reporting tools, providing total insight into campaign performance.

The Results

Doubled qualified leads

We achieved a 50% increase in total qualified leads.

208% increase in web traffic

We drove the total web traffic from relevant keywords up by 208%.

18% decrease in CPL

We reduced cost-per-lead by 18%.

"Assemble have driven our business into the digital age and produced prodigious results."

Craig Terry, MD