Increasing Tileyard Education's visability amongst their target audience through online Display Marketing strategies.
- Helping an independent musical higher education institution to promote their extremely competitive services online.
- Drive brand awareness and visibility amongst the target audience.
- Reduce conversion costs by creating effective and appropriate content and website targeting.
- Designed an innovative display campaign, driving ad impressions to the keywords that mattered most.
- Using a combination of content creation and messaging aligned with keywords and user behaviour to target and retarget previous visitors of the website.
- Understanding the audience through SEO and data, matching the audience to keywords and visual content.
Retargeting tactics reduced cost-per-impressions to under £0.05, and reduced the overall cost-per-click rate by 75%.
Achieved a 140% increase in ad views through display marketing.
Drove an increase in website traffic by 50%, representing a cost-per-click rate of under £1.